Stories of Resilience, Empowerment, and Inspiration from Women Veterans

LaToya "Toya Cheri" Cleveland is proof that purpose can rise from even the hardest beginnings. From the housing projects of Queens, New York, to the skies as a United States Air Force Veteran who achieved the highest enlisted rank of Chief Master Sergeant (the top 1% of enlisted servicemembers), her journey is one of grit, grace, and transformation.
Aviation Resource Manager by trade and servant leader at heart, Toya turned her early battles with discipline and identity into a lifelong mission of empowerment. Her story rooted in resilience, faith, and self-discovery reminds others that you can rebuild your life no matter where you start.
As a veteran, speaker, and advocate for women finding their voice, Toya is passionate about helping others turn pain into purpose and adversity into advantage. Her powerful message “Do you want to be right, or do you want to be effective?” reflects the leadership philosophy that shaped her military career and her life beyond the uniform.
Whether sharing her testimony on perseverance, personal growth, or purpose-driven living, Toya captivates audiences with authenticity and heart.
Invite Toya to your next event, conference, or empowerment experience and give your audience the gift of a story that proves strength isn’t where you come from, it’s who you choose to become.

Her March Forward - Built from the Battle is more than a story of resilience, it’s a blueprint for transformation and faith. Each chapter reveals moments of discipline, growth, and the courage to rise above circumstance. This book reminds readers that where you start doesn’t determine where you’ll soar.
Practical wisdom flows through every page. Toya shows how discipline, faith, and perseverance can rebuild your life from the ground up. Her lessons are drawn from real experiences struggle, service, and the relentless pursuit of purpose. You’ll find encouragement and strength for your own journey.
This book challenges you to view adversity through a lens of purpose. Toya’s story reveals how discipline transforms pain into power and setbacks into stepping stones. By renewing your perspective, you’ll uncover strength, direction, and the courage to rise with confidence.
Her March Forward - Built from the Battle is a powerful testament to resilience, redemption, and the discipline it takes to rise above circumstance. Toya Cheri takes readers from the heart of Queens, New York, to the ranks of the United States Air Force, sharing her journey through struggle, self-discovery, and transformation with unflinching honesty and grace. Her words remind us that strength isn’t inherited it’s forged in the fires of adversity, and that even in chaos, there is purpose waiting to be revealed.
This book is both a reflection and a roadmap, inviting readers to confront their past, reclaim their power, and move forward with intention. Through her story marked by hardship, healing, and hard-won triumph Toya proves that the very battles meant to break us can become the making of who we are. Built from the Battle transcends generations and circumstances, blending raw truth with timeless wisdom. Readers will walk away inspired, grounded, and ready to rebuild with courage and authenticity. This isn’t just a story of survival it’s a declaration of victory, faith, and becoming unapologetically whole.
Readers connect deeply with Her March Foward - Built from the Battle because it speaks to the raw truth of transformation how discipline, faith, and courage can rise from chaos. LaToya "Toya Cheri" Cleveland doesn’t just recount her journey; she reveals it with unfiltered honesty and hard-earned wisdom that inspires every reader to believe that strength isn’t given—it’s built.
People love this book because it is:
Relatable – The journey of survival and self-discovery mirrors challenges many have faced.
Authentic – Toya Cheri writes with vulnerability, blending personal stories with practical lessons.
Inspiring – Every chapter proves that even the hardest battles can lead to strength and peace.
Empowering – Readers walk away encouraged to embrace their own identity without apology.
Transformational – It’s not just a memoir; it’s a guide to living authentically and courageously.
Her March Forward reminds every reader that losing yourself is not the end—it is the beginning of truly finding who you are meant to be.

@TabethaRussellNotary

“Toya's story reminded me that survival is not the end it’s the beginning of truly finding yourself.”

@renewher

“This book is raw, real, and filled with hope. It gave me courage to embrace my own journey.”
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